Marvel Rivals

Did Marvel Rivals use generative AI?

We found source-linked indications of generative AI use for this game. Read the cited disclosures or reports for the exact scope.

This check covers generated art, writing, audio and other content, plus development tools when disclosed. Scripted enemy behavior and ordinary procedural generation do not count. Lack of evidence does not prove no AI was used.

Last checked 2026-10-01

What the sources say

• Development workflow

  NetEase said in its February 11, 2026 earnings call transcript that it uses generative-AI-driven animation tools (multi-camera motion capture, facial motion capture and generative AI-driven animation tools) to reduce production cost and time and expand animation asset libraries for character animation workflows. [1]

• Content made before release

  Marvel Rivals’ executive producer Danny Koo told GamesRadar that the game "doesn't use gen AI at all," indicating generative AI was not used for player-facing in-game content according to that report. [2]

Sources

1. [1]earningscalls.dev
2. [2]www.gamesradar.com